Red Cups and Relaxation

A few weeks ago my wife and I, along with six friends took a cruise to the Bahamas. It felt good to check out of the real world for a week. No phone, no email, just the water, the sun, a few drinks and each other. We had a blast. No email, no phone calls, Read More

 

Why I’m Really Excited About Search

Working on the web is extremely comforting for me. For as long as I can remember I have had a computer in front of me with the ability to create anything I want. I am lucky to spend my days focused on digital marketing and I am constantly fascinated by the powerful publishing and content Read More

 

The 4 Keys to SEO

When it comes to SEO, I’ve boiled it down to 4 important elements: 1. Site Structure 2. Content 3. Links 4. Sharing Let’s Break it Down After you’ve built the foundation, your website needs to be filled with high quality content.  Say something. Anything. ” Sometimes you just have to create without knowing what it Read More

 

Websites are Marketing Machines

Websites are meant to lead viewers and customers into an immersive environment where they can learn, watch and read about you and your services. The Web has become an incredibly powerful digital tool which functions as a lead generation and data capture engine. In the same way retail stores have begun capturing data for marketing purposes. Almost every major retailer, from Read More

 

Domains and Hosting and Websites, oh my.

When I started out in web design I wanted to help musicians get their music out to the masses. Little did I know, I was also learning how to build effective and usable websites for all types of people, not just musicians. Over the last few years the web has become an everyday extension of Read More

 

Investor Relations, Social Media and the Web

Last year, whispers and gossip of industry influence filled every room. Ideas and opinions of the web and Investors Relations spread like wildfire, while social media and twitter filtered into a quiet back-channel of web savvy individuals interested in the use of Social Media for IR. The National Investor Relations Institute Annual Conference is a melting Read More

 

Is Social Media Valuable for Your Business?

Organizations are learning what is most important in managing social media- namely, being agile enough to take an opportunity and use it to respond and engage with customers online and make social media valuable. [box]Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies Read More

 

Marketing’s Next Move: SEO As a Strategy

Strategies like Search Engine Optimization target customers at the moment they want to buy. Through analytics, marketers can accurately track where customers come from, how long they stay on a site, what campaigns bring in the most sales and more. Marketing is making the move towards SEO

 

CES 2011: I’m Headed to Las Vegas!

From Jan 6- Jan 9, 2011 I will be attending the world’s largest consumer technology tradeshow.

The International Consumer Electronic Show draws more than 120,000 attendees with the exhibit space covering more than 1.5 million square feet of the Las Vegas Convention center.

 

Optimization Progression in a Google Instant

The web is progressing, it is learning.

The fundamentals are the same. It’s still the Google algorihtm- it’s just smarter- it knows YOU, displaying results in a different way. Relying on your personal search history as a key factor in Google’s quest to deliver a quality search experience which means: PERSONALIZED search results.