The Web has become an increadably powerful digital tool which functions as a lead generation and data capture engine. In the same way retail stores have begun capturing data for marketing purposes. Almost every major retailer, from grocery chains to investment banks to the U.S. Postal Service, has a “predictive analytics” department devoted to understanding not... Read More →

For the last year or so there was a lot of hype surrounding the use of social networks from a marketing and public relations perspective. Then came the question of ROI on Social Media. Look at how far we’ve come… I am happy to say that in the world of online interaction… we are moving... Read More →

For those who think facebook is the extent of your online persona – think again. We are entering a new era and those migrating into social networks are quickly learning how to communicate online. I like the idea that we are collectively learning and brainstorming how to use social media. Do you think it is... Read More →