For the last year or so there was a lot of hype surrounding the use of social networks from a marketing and public relations perspective. Then came the question of ROI on Social Media. Look at how far we’ve come… I am happy to say that in the world of online interaction… we are moving... Read More →

For those who think facebook is the extent of your online persona – think again. We are entering a new era and those migrating into social networks are quickly learning how to communicate online. I like the idea that we are collectively learning and brainstorming how to use social media. Do you think it is... Read More →

Social Media is about engagement, right? Yes, but maybe you started off with social media the way I did; quietly listening while learning the ropes, lurking and not really being social at all! In fact, my first tweet was on October, 26th 2007. Great, except- I sent 15 tweets in the first month and not... Read More →

  Yesterday I had an opportunity to speak to a group of graduate students earning their degree in Strategic Public Relations at George Washington University. I focused primarily on the Social Media Press Release and what steps they can take as PR professionals to create shareable, interactive news releases. Here are two questions from the... Read More →