For the last year or so there was a lot of hype surrounding the use of social networks from a marketing and public relations perspective. Then came the question of ROI on Social Media. Look at how far we’ve come… I am happy to say that in the world of online interaction… we are moving [...]

For those who think facebook is the extent of your online persona – think again. We are entering a new era and those migrating into social networks are quickly learning how to communicate online. I like the idea that we are collectively learning and brainstorming how to use social media. Do you think it is [...]

Social Media is about engagement, right? Yes, but maybe you started off with social media the way I did; quietly listening while learning the ropes, lurking and not really being social at all! In fact, my first tweet was on October, 26th 2007. Great, except- I sent 15 tweets in the first month and not [...]

Yesterday I had an opportunity to speak to a group of graduate students earning their degree in Strategic Public Relations at George Washington University. I focused primarily on the Social Media Press Release and what steps they can take as PR professionals to create shareable, interactive news releases. Here are two questions from the class: [...]