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Social Media & Digital Marketing | At the intersection of Content, Design & Delivery. | Page 2

Why I’m Really Excited About Search

Working on the web is extremely comforting for me. For as long as I can remember I have had a computer in front of me with the ability to create anything I want. I am lucky to spend my days focused on digital marketing and I am constantly fascinated by the powerful publishing and content Read More

 

Bullet Points Done Right

Do you like using Bullet points? Of course you do! These little bolded dots are indented just enough to make you: Move your eyes down. And speed up. 60% of the time, it works every time…. All the time? Yes.It works everytime. “You’ll notice that there are periods after each of the bullet points. When Read More

 

Keyword Unavailable | What Are You Searching For?

What are you searching for? It’s like asking “What’s the meaning of life?” It sure got Siri alot of attention. When I ask, “What are you searching for?” I am not talking about some self fulfilling prophecy or dream job, I’m talking about Google searches and Search Engine Optimization. What are you typing into google? It wasn’t too long Read More

 

The 4 Keys to SEO

When it comes to SEO, I’ve boiled it down to 4 important elements: 1. Site Structure 2. Content 3. Links 4. Sharing Let’s Break it Down After you’ve built the foundation, your website needs to be filled with high quality content.  Say something. Anything. ” Sometimes you just have to create without knowing what it Read More

 

Websites are Marketing Machines

Websites are meant to lead viewers and customers into an immersive environment where they can learn, watch and read about you and your services. The Web has become an incredibly powerful digital tool which functions as a lead generation and data capture engine. In the same way retail stores have begun capturing data for marketing purposes. Almost every major retailer, from Read More

 

Domains and Hosting and Websites, oh my.

When I started out in web design I wanted to help musicians get their music out to the masses. Little did I know, I was also learning how to build effective and usable websites for all types of people, not just musicians. Over the last few years the web has become an everyday extension of Read More

 

Announcement: The Next Step in My Career

As we put 2011 in the rearview mirror, I am proud to announce that one month ago, on December 5th, 2011 I joined the Digital Marketing Team at Computer Sciences Corporation (CSC).  I have joined a team of more than 92,000 employees in more than 800 offices worldwide. Don’t worry, I haven’t moved far.I am still Read More

 

Investor Relations, Social Media and the Web

Last year, whispers and gossip of industry influence filled every room. Ideas and opinions of the web and Investors Relations spread like wildfire, while social media and twitter filtered into a quiet back-channel of web savvy individuals interested in the use of Social Media for IR. The National Investor Relations Institute Annual Conference is a melting Read More

 

Is Social Media Valuable for Your Business?

Organizations are learning what is most important in managing social media- namely, being agile enough to take an opportunity and use it to respond and engage with customers online and make social media valuable. [box]Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies Read More

 

My Other Hobby

I decided a few years ago that there was a need for a new type of record label. I wasn’t sure why or what I thought the music industry needed, but I know everything was changing. I founded Renot Records because of two main reasons: I love music I know how to build websites I Read More