Tonight, I am speaking to a group of business students at Howard University who are dedicated users of web 2.0 but are looking to be the next ‘gatejumper’ in the world wide web. I plan to talk about Reputation Management online AND the human aspect of becoming a web aficionado. The first point will detail ways you can build online influence using the internet.

“The Internet has leveled the playing field for media, merchandise, communication, location and many other areas.” – Trust Agents

My second point will talk about how involvement in social media will inevitably lead to the risk of “one-way intimacy”- when you are simply pushing your message out to an audience. The important point here is that brands earn our attention through personal intimacy, we must maintain that human touch. We all recognize that companies need to change and begin participating- your job is to find out how to make twitter valuable for your employer or for your own business.

Here is the secret, tie in social media to the overall business goals, not just web-related goals. Track leads and sales from social networking to understands the true impact.

Listen Listen Listen
Lastly and most importantly, don’t focus so much on you and your message.  Figure out how you can help FIRST then speak up.

Website Resources:

Mixergy – Online Business Tips from Successful Entrepreneurs

FastCompany.com – Where ideas and people meet | Fast Company

Books:

Here’s a book I read recently and one that should be in any entrepreneurs bookcase:

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Even when I was younger I was always questioning the process of everything. This habit led me to seek out and follow the process and those implementing the policies & procedures around me.

Who were these people in charge?

Whether in university leadership programs or professional associations I have taken an interest in the steering mechanisms behind my surroundings. By following the paths of leaders I have found the movers & shakers in my communities and given myself the opportunity to analyze the process & situations within each.

Ghandi said, “Be the Change”- I say, “Be the Challenger”- question the working parts, analyze the tasks at hand, look for and recognize inefficiencies in the process and address the policies and procedures that are not working.

Being the Challenger isn’t about pointing out the negative. It also means recognizing and building on strengths. Your own strengths, the strengths of others and the strengths of the situations. Bring these together and focus on those few things that work well and function best.

What do you challenge?

-Mike Toner

www.miketoner.com

My mission is to share with you information and opinions from other people that influence me. I believe that if I can share their passions I can help create a more positive influence in the lives of those around me.

“If you get it, share it” sorta‘ thing…

Here’s a look inside my friends and heroes and while some may not know this firsthand, I admire and learn from you and get my daily dose of humor from you:

These are professionals, leaders, comedians, photographers, teachers, in no particular order:

Tripp, in Living the Truth, your demeanor and outlook always remind me of something larger than myself. Tripp sums a lot of my unwanted anxiety when he writes, “My stress and my worries are often slightly out of perspective.”

Jake: The future is safe with you teaching the next generation of leaders.

Lackeyman, you had the guts to change your major, pursue your dreams and turn your passion for photography, video and allthings multimedia into your life’s work.

Rob, you continually push the envelope with your comedy and your writing.

Geoff, you are a true social believer in social media for social good. I continue to learn the importance of putting the team before the individual- something I believe in and understand the challenge it has become in public relations.

Jonathan, I admire your entrepreneurial spirit.

Meghan: You have an opportunity to influence the direction of the US Army’s future social media policy and how we learn and communicate with soldiers and their families and all American’s via these new mediums.

Mike: You rocked the DC Improv- keep making jokes.

The past few weeks have been alive with inspiration and hope for me. I am working on blog post which I hope to share sooner than later that involves an editorial calendar and the best way I can convey what this blog is supposed to be about.

I’ve got my mission.

I’ve got my outline.

Stay tuned…

From you, to me, to we.

Recently my girlfriend and I took the next step in our journey together.

It’s crazy how much she makes me be who I want to be. I wake up and I want to be the best person for her; I want to be her best friend and companion.

I’ve decided that moving forward in any relationship is a good time to look back and reflect on how much fun you are having together.

Being in a committed relationship is about waking up and making the decisions that will help both of us. It’s about moving the focus from yourself and the wants and needs of you as an individual, and past the selfish me, to we: together.

For Pix: You are the most beautiful and loving woman I have ever met. I can’t imagine spending my life with anyone else but you.

Photo by: Stephen Lackey

My mother is one of the smartest ladies I know. She taught me from a young age that you cannot bypass long term goals in order to gain instant satisfaction. You must always keep the long term goal in mind and sometimes that means making sacrifices along the way.

If those small sacrifices ultimately allow you to reach your long term goal, then it is very hard to argue that those little sacrifices weren’t worth helping you to reach the final goal.

“Never let the things that matter most be at the mercy of those that matter least.”

-Mike Toner

www.miketoner.com

What are your thoughts and wishes?

What are your dreams, hopes and worries? Day in and day out I know what bothers me and what I need, but I believe it is more rewarding to know I can help others.

Whether it’s physically, mentally, spiritually, or emotionally- helping someone find direction or explore their passions is an awesome thing. By reaching out and extending a helping hand you make yourself welcoming and accessible.

I also like it when my friends reach out and make me think.

A good friend mentioned that my blog doesn’t exactly translate who I am. Got any advice?

-Mike Toner

www.miketoner.com

Photo Credit: lissalou66

The conclusion: it’s easy for your passions to become your distractions. If I spend all of my time watching and reading what others do…then what will I do, what will I add?

Almost every moment of a recent car ride down I-95 I was thinking, “I should write about this or that…” with no real purpose or direction.

This is the difference between doing and dreaming, practicing and playing. Or as Robin Sharma puts it, “Ideation without execution is nothing more than delusion.”

Leadership is about dealing with distractions and staying focused on what’s most important. In your work and within your life, have the motivation to deliver with passion and execute with clarity.

-Mike Toner

www.MikeToner.com

For those who think facebook is the extent of your online persona – think again. We are entering a new era and those migrating into social networks are quickly learning how to communicate online.

I like the idea that we are collectively learning and brainstorming how to use social media. Do you think it is a learned skill…?

In Here Comes Everybody: The Power of Organizing Without Organizations, Clay Shirky discusses the mass amateurization that comes with social media and what “happens when people are given the tools to do things together, without needing traditional organizational structures.”

So, are you ready to dive in?

S is for Social

Social Media has given individuals an online platform to facilitate the sharing of information. We share ideas, songs, powerpoints- you name it, you can find opinions and ideas about that topic online and this information is now within your social network.

O is for Openness

The social web encourages transparency. There is no way to hide what you say online, everything is searchable and archived. The Freedom of Information age is upon us.

U is for Ubiquitos

Access will be mobile, allowing for constant interacting among individuals through virtual, online portals.

P is for Privacy

The internet and the information being gathered by google, facebook, linkedin, gist and twitter is a gold mine for marketers who want to anticipate our next move and find creative uses of GPS enabled location-tracking devices, like cell phones. When and where I’ll be hungry is a great place for a sidewalk lunch-special sign, isnt it?

What does all this lead to?

Well, it leads to the to optimization of the optimizer or a place where machines can analyze all the data on the Web, and computers behave like personal assistants and ultimately can respond to my questions and recommend my likes and dislikes based upon our prior behavior.

What is your next move online?

-Mike

www.MikeToner.com

Yes, but maybe you started off with social media the way I did; quietly listening while learning the ropes, lurking and not really being social at all!

In fact, my first tweet was on October, 26th 2007. Great, except- I sent 15 tweets in the first month and not one was an @ message! I wasn’t talking to anyone… I wasn’t there yet.

Today, I am somewhere between participation and relationship building with regards to social media. I’ve made the mind shift from 1-way to 2-way, although I sometimes find myself reverting back to my old 1-way ways.

This almost implies tuning out a little, doesn’t it?

In order to concentrate on providing value, I may need to block out some of the noise. Perhaps stepping out of the echo chamber will allow me to focus on the task at hand. A Tim Ferriss’esque idea -no doubt.

During my own adoption of social media, I focused heavily on reading and listening, so much so- that this has become a comfort zone for me to run back to. Recently, I have stopped reading my google reader everyday. Instead, I am going to do some thinking of my own and stop relying on old meme’s to create new content.

I hope that by eliminating distractions I will be able to provide quality information and value to my network.

Where are you on the social media curve?

-MikeToner

www.MikeToner.com

As you may have noticed, I write with a rational, cause-and-effect tone. This is me, this is how I write, but often I get stuck in this cause and effect mindset.

It makes sense- we all find a way to do thing things we’re good at. We all like to practice the things we enjoy and we continually do the things which we know we can complete, right?

“Practice means to perform, over and over again in the face of all obstacles, some act of vision, of faith, of desire. Practice is a means of inviting the perfection desired.”- Martha Graham

So, I’m gonna step out of my comfort zone and start practicing the hard things.

Writing with emotion is hard for me.