Truth is what we make it out to be. If social networks wish to be truly social, then we should stop talking about them and make them what, [I mean really create and make out-of social networks] what we want them to be; make our own reality. Most folks know what a real conversation looks... Read More →

1) What are people already saying about your organization on the web? Gather information, do your research, seek out the conversation. Listen FIRST. 2) Think about your plan of action. Which blogs will you want to follow? How much of the conversation has already taken place? Will you and how will you engage? Listen and... Read More →