When it comes to SEO, I’ve boiled it down to 4 important elements: 1. Site Structure 2. Content 3. Links 4. Sharing Let’s Break it Down After you’ve built the foundation, your website needs to be filled with  Say something. Anything. ” Sometimes you just have to create without knowing what it is you are... Read More →

When I started out in web design I wanted to help musicians get their music out to the masses. Little did I know, I was also learning how to build for all types of people, not just musicians. Over the last few years the web has become an everyday extension of brand marketing and everything... Read More →

Last year, whispers and gossip of industry influence filled every room. Ideas and opinions of the web and Investors Relations spread like wildfire, while social media and twitter filtered into a quiet back-channel of web savvy individuals interested in the use of Social Media for IR. The National Investor Relations Institute Annual Conference is a melting... Read More →

The web is progressing, it is learning. The fundamentals are the same. It's still the Google algorihtm- it's just smarter- it knows YOU, displaying results in a different way. Relying on your personal search history as a key factor in Google's quest to deliver a quality search experience which means: PERSONALIZED search results. Read More →

For the last year or so there was a lot of hype surrounding the use of social networks from a marketing and public relations perspective. Then came the question of ROI on Social Media. Look at how far we’ve come… I am happy to say that in the world of online interaction… we are moving... Read More →

Social media took a wild ride last year as businesses and organization began accepting it as a serious business tool. Tonight, I am speaking to a group of business students at Howard University who are dedicated users of web 2.0 but are looking to be the next ‘gatejumper’ in the world wide web. I plan... Read More →

For those who think facebook is the extent of your online persona – think again. We are entering a new era and those migrating into social networks are quickly learning how to communicate online. I like the idea that we are collectively learning and brainstorming how to use social media. Do you think it is... Read More →

Social Media is about engagement, right? Yes, but maybe you started off with social media the way I did; quietly listening while learning the ropes, lurking and not really being social at all! In fact, my first tweet was on October, 26th 2007. Great, except- I sent 15 tweets in the first month and not... Read More →

Here’s a little video of my time out at the 2009 Consumer Electronic Show in Las Vegas last week. I had a great time out in Vegas. It was my first trip to SinCity and to be honest, it was an easy test of my self-control. I played craps for about an hour and stayed... Read More →

Welcome to the totally redesigned MikeToner.com! This is the third redesign I’ve been through. The first website I created back in June 2002 was a static iWeb site hosted via godaddy with a blog that was really hard to update. I was having to manually update blog posts to my site via FTP. This made... Read More →