Yesterday I had an opportunity to speak to a group of graduate students earning their degree in Strategic Public Relations at George Washington University. I focused primarily on the Social Media Press Release and what steps they can take as PR professionals to create shareable, interactive news releases. Here are two questions from the class: [...]

I am making the move to a new website- stay tuned for the new and (hopefully) improved MikeToner.com!

Today my Mom came to D.C. to visit and we went to the FDR Memorial as well as the WWII Memorial on the National Mall. I wish all Mother’s the happiest of days. -Mike Toner

My good friend Nikki is a part of the City Year program in New York City. “City Year unites young people of all backgrounds for a year of full-time service, giving them skills and opportunities to change the world.” Check out her video, “Why I serve” and see how she is changing the world!

“Imagine that everyone has an invisible sign hanging from his or her neck saying. ‘Make me feel important.’ Never forget this message when working with people.” Now imagine this invisible sign every time you meet someone new. Allow it to function as a reminder that everyone you encounter wants to know that they matter and [...]