The blending of real world networking and online social networking can be the difference between getting your first interview and getting your first job. Read More →

Here’s a little video of my time out at the 2009 Consumer Electronic Show in Las Vegas last week. I had a great time out in Vegas. It was my first trip to SinCity and to be honest, it was an easy test of my self-control. I played craps for about an hour and stayed... Read More →

This is a follow up to my thoughts from Monday’s post on customer service. I believe that every conversation with a potential customer is a representation of the larger organization; you are now acting as the company. In the same way, every performance for a stage actor is a representation of the way the playwright... Read More →

Welcome to the totally redesigned MikeToner.com! This is the third redesign I’ve been through. The first website I created back in June 2002 was a static iWeb site hosted via godaddy with a blog that was really hard to update. I was having to manually update blog posts to my site via FTP. This made... Read More →

  Yesterday I had an opportunity to speak to a group of graduate students earning their degree in Strategic Public Relations at George Washington University. I focused primarily on the Social Media Press Release and what steps they can take as PR professionals to create shareable, interactive news releases. Here are two questions from the... Read More →

I believe that humans associate peace with individual responsibility and with equality. With all the talk of social media being about conversations, why not talk about something other than the medium itself. Why not peace? There is no doubt that we must turn to grass roots efforts and cultural understanding to define peace. Most would... Read More →

Truth is what we make it out to be. If social networks wish to be truly social, then we should stop talking about them and make them what, [I mean really create and make out-of social networks] what we want them to be; make our own reality. Most folks know what a real conversation looks... Read More →

Interpersonal communication is the process of sending and receiving information with another person. Communication with this other person can be both verbal and nonverbal. The idea is simple, but the implications are monstrous. It seems so easy to say, “I communicate well with others.” But how do you know? How do you measure your ability to communicate?... Read More →

1) What are people already saying about your organization on the web? Gather information, do your research, seek out the conversation. Listen FIRST. 2) Think about your plan of action. Which blogs will you want to follow? How much of the conversation has already taken place? Will you and how will you engage? Listen and... Read More →