When I started out in web design I wanted to help musicians get their music out to the masses. Little did I know, I was also learning how to build for all types of people, not just musicians. Over the last few years the web has become an everyday extension of brand marketing and everything... Read More →

Last year, whispers and gossip of industry influence filled every room. Ideas and opinions of the web and Investors Relations spread like wildfire, while social media and twitter filtered into a quiet back-channel of web savvy individuals interested in the use of Social Media for IR. The National Investor Relations Institute Annual Conference is a melting... Read More →

Organizations are learning what is most important in managing social media- namely, being agile enough to take an opportunity and use it to respond and engage with customers online and make social media valuable. [box]Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies... Read More →

Strategies like Search Engine Optimization target customers at the moment they want to buy. Through analytics, marketers can accurately track where customers come from, how long they stay on a site, what campaigns bring in the most sales and more. Marketing is making the move towards SEO Read More →

From Jan 6- Jan 9, 2011 I will be attending the world's largest consumer technology tradeshow. The International Consumer Electronic Show draws more than 120,000 attendees with the exhibit space covering more than 1.5 million square feet of the Las Vegas Convention center. Read More →

The web is progressing, it is learning. The fundamentals are the same. It's still the Google algorihtm- it's just smarter- it knows YOU, displaying results in a different way. Relying on your personal search history as a key factor in Google's quest to deliver a quality search experience which means: PERSONALIZED search results. Read More →

For the last year or so there was a lot of hype surrounding the use of social networks from a marketing and public relations perspective. Then came the question of ROI on Social Media. Look at how far we’ve come… I am happy to say that in the world of online interaction… we are moving... Read More →

When there is a mission involved people are more likely to share and care… My mission is to share with you information and opinions from other people that influence me. I believe that if I can share their passions I can help create a more positive influence in the lives of those around me. “If... Read More →

For those who think facebook is the extent of your online persona – think again. We are entering a new era and those migrating into social networks are quickly learning how to communicate online. I like the idea that we are collectively learning and brainstorming how to use social media. Do you think it is... Read More →

Social Media is about engagement, right? Yes, but maybe you started off with social media the way I did; quietly listening while learning the ropes, lurking and not really being social at all! In fact, my first tweet was on October, 26th 2007. Great, except- I sent 15 tweets in the first month and not... Read More →