Top 10 Digital Marketing Predictions for 2014

Marketing is different now. It’s more sophisticated and personalized and I believe we have only begun to elevate the art and science of Digital Marketing. With that in mind and end of the year predictions among us- I present to you, My Top 10 Digital Marketing Predictions for 2014. 10. Brands move into more branded Read More

 

Why I’m Really Excited About Search

Working on the web is extremely comforting for me. For as long as I can remember I have had a computer in front of me with the ability to create anything I want. I am lucky to spend my days focused on digital marketing and I am constantly fascinated by the powerful publishing and content Read More

 

Bullet Points Done Right

Do you like using Bullet points? Of course you do! These little bolded dots are indented just enough to make you: Move your eyes down. And speed up. 60% of the time, it works every time…. All the time? Yes.It works everytime. “You’ll notice that there are periods after each of the bullet points. When Read More

 

Keyword Unavailable | What Are You Searching For?

What are you searching for? It’s like asking “What’s the meaning of life?” It sure got Siri alot of attention. When I ask, “What are you searching for?” I am not talking about some self fulfilling prophecy or dream job, I’m talking about Google searches and Search Engine Optimization. What are you typing into google? It wasn’t too long Read More

 

The 4 Keys to SEO

When it comes to SEO, I’ve boiled it down to 4 important elements: 1. Site Structure 2. Content 3. Links 4. Sharing Let’s Break it Down After you’ve built the foundation, your website needs to be filled with high quality content.  Say something. Anything. ” Sometimes you just have to create without knowing what it Read More

 

Domains and Hosting and Websites, oh my.

When I started out in web design I wanted to help musicians get their music out to the masses. Little did I know, I was also learning how to build effective and usable websites for all types of people, not just musicians. Over the last few years the web has become an everyday extension of Read More

 

Marketing’s Next Move: SEO As a Strategy

Strategies like Search Engine Optimization target customers at the moment they want to buy. Through analytics, marketers can accurately track where customers come from, how long they stay on a site, what campaigns bring in the most sales and more. Marketing is making the move towards SEO