Do marketers avoid being persuaded by their own art? Or do marketers love the hypnosis that comes from their own craft? Over the past 3 years I’ve worked with a lot of marketing and PR professionals. As a result of the work I see happening around me I have become much more aware of my... Read More →

Welcome to the totally redesigned MikeToner.com! This is the third redesign I’ve been through. The first website I created back in June 2002 was a static iWeb site hosted via godaddy with a blog that was really hard to update. I was having to manually update blog posts to my site via FTP. This made... Read More →

  Yesterday I had an opportunity to speak to a group of graduate students earning their degree in Strategic Public Relations at George Washington University. I focused primarily on the Social Media Press Release and what steps they can take as PR professionals to create shareable, interactive news releases. Here are two questions from the... Read More →

In preparation for my presentation at Virginia Tech’s annual PRSSA Symposium this Saturday I have gathered some tips I hope to pass along to the seniors at VT about to enter the working world. If you have any other words of wisdom, interview tips, or hard lessons learned please let me know. 1) The importance... Read More →

1) What are people already saying about your organization on the web? Gather information, do your research, seek out the conversation. Listen FIRST. 2) Think about your plan of action. Which blogs will you want to follow? How much of the conversation has already taken place? Will you and how will you engage? Listen and... Read More →