Few industries have relationships with their customers like financial services. Financial questions surround nearly every life decision. Many of these decisions and plans play out over the very long term. Unfortunately, this means that customers have ample time and opportunity to switch services when they are motivated by a better offer, or worse, turned off Read More
The path to social business isn’t always pretty, but taking advantage of technology and pairing it with the right resources and processes will produce a community that translates into real business results. It’s no secret today’s consumers use social media as the go-to for customer service interactions with brands around the world. It’s gone beyond Read More
Marketing is different now. It’s more sophisticated and personalized and I believe we have only begun to elevate the art and science of Digital Marketing. With that in mind and end of the year predictions among us- I present to you, My Top 10 Digital Marketing Predictions for 2014. 10. Brands move into more branded Read More
I have been struggling for the last 6 months with my website, my blog, my social media presence…there was so much going on I didn’t know where to start. To be sure, it’s all good stuff. Work is good, life is good, business is good. I’ve been in my current job for nearly two years Read More
Since Mon, Oct 1, 2012 at 7:16 PM I’ve been training to run a marathon, well on March 16th I will be running the Rock & Roll Marathon in Washington D.C.. That’s 26.2 miles 2 weeks from today. It had been quite a journey to get my body to this point. I have run: more than Read More
Working on the web is extremely comforting for me. For as long as I can remember I have had a computer in front of me with the ability to create anything I want. I am lucky to spend my days focused on digital marketing and I am constantly fascinated by the powerful publishing and content Read More
Do you like using Bullet points? Of course you do! These little bolded dots are indented just enough to make you: Move your eyes down. And speed up. 60% of the time, it works every time…. All the time? Yes.It works everytime. “You’ll notice that there are periods after each of the bullet points. When Read More
When it comes to SEO, I’ve boiled it down to 4 important elements: 1. Site Structure 2. Content 3. Links 4. Sharing Let’s Break it Down After you’ve built the foundation, your website needs to be filled with high quality content. Say something. Anything. ” Sometimes you just have to create without knowing what it Read More
Websites are meant to lead viewers and customers into an immersive environment where they can learn, watch and read about you and your services. The Web has become an incredibly powerful digital tool which functions as a lead generation and data capture engine. In the same way retail stores have begun capturing data for marketing purposes. Almost every major retailer, from Read More
When I started out in web design I wanted to help musicians get their music out to the masses. Little did I know, I was also learning how to build effective and usable websites for all types of people, not just musicians. Over the last few years the web has become an everyday extension of Read More
