Organizations are learning what is most important in managing social media- namely, being agile enough to take an opportunity and use it to respond and engage with customers online and make social media valuable. [box]Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies... Read More →

For the last year or so there was a lot of hype surrounding the use of social networks from a marketing and public relations perspective. Then came the question of ROI on Social Media. Look at how far we’ve come… I am happy to say that in the world of online interaction… we are moving... Read More →

Social media took a wild ride last year as businesses and organization began accepting it as a serious business tool. Tonight, I am speaking to a group of business students at Howard University who are dedicated users of web 2.0 but are looking to be the next ‘gatejumper’ in the world wide web. I plan... Read More →

When there is a mission involved people are more likely to share and care… My mission is to share with you information and opinions from other people that influence me. I believe that if I can share their passions I can help create a more positive influence in the lives of those around me. “If... Read More →

For those who think facebook is the extent of your online persona – think again. We are entering a new era and those migrating into social networks are quickly learning how to communicate online. I like the idea that we are collectively learning and brainstorming how to use social media. Do you think it is... Read More →

Social Media is about engagement, right? Yes, but maybe you started off with social media the way I did; quietly listening while learning the ropes, lurking and not really being social at all! In fact, my first tweet was on October, 26th 2007. Great, except- I sent 15 tweets in the first month and not... Read More →

Sometimes a case of writers block takes a change of scenery, a new journal and a nice pen to get my thoughts and ideas onto the paper. As you may have noticed, I write with a rational, cause-and-effect tone. This is me, this is how I write, but often I get stuck in this cause... Read More →

The blending of real world networking and online social networking can be the difference between getting your first interview and getting your first job. Read More →

This is a follow up to my thoughts from Monday’s post on customer service. I believe that every conversation with a potential customer is a representation of the larger organization; you are now acting as the company. In the same way, every performance for a stage actor is a representation of the way the playwright... Read More →

As I headed to the Kennedy Center last night for a show, I began thinking about the preparation involved in stage production and what an immense undertaking it is. The behind the scenes work takes months to produce a seemingly effortless result; the performance. I was always taught that the trick to acting is to... Read More →