Even when I was younger I was always questioning the process of everything. This habit led me to seek out and follow the process and those implementing the policies & procedures around me. Who were these people in charge? Whether in university leadership programs or professional associations I have taken an interest in the steering... Read More →

For those who think facebook is the extent of your online persona – think again. We are entering a new era and those migrating into social networks are quickly learning how to communicate online. I like the idea that we are collectively learning and brainstorming how to use social media. Do you think it is... Read More →

Social Media is about engagement, right? Yes, but maybe you started off with social media the way I did; quietly listening while learning the ropes, lurking and not really being social at all! In fact, my first tweet was on October, 26th 2007. Great, except- I sent 15 tweets in the first month and not... Read More →

The blending of real world networking and online social networking can be the difference between getting your first interview and getting your first job. Read More →

This is a follow up to my thoughts from Monday’s post on customer service. I believe that every conversation with a potential customer is a representation of the larger organization; you are now acting as the company. In the same way, every performance for a stage actor is a representation of the way the playwright... Read More →

As I headed to the Kennedy Center last night for a show, I began thinking about the preparation involved in stage production and what an immense undertaking it is. The behind the scenes work takes months to produce a seemingly effortless result; the performance. I was always taught that the trick to acting is to... Read More →

Do marketers avoid being persuaded by their own art? Or do marketers love the hypnosis that comes from their own craft? Over the past 3 years I’ve worked with a lot of marketing and PR professionals. As a result of the work I see happening around me I have become much more aware of my... Read More →

  Yesterday I had an opportunity to speak to a group of graduate students earning their degree in Strategic Public Relations at George Washington University. I focused primarily on the Social Media Press Release and what steps they can take as PR professionals to create shareable, interactive news releases. Here are two questions from the... Read More →

Truth is what we make it out to be. If social networks wish to be truly social, then we should stop talking about them and make them what, [I mean really create and make out-of social networks] what we want them to be; make our own reality. Most folks know what a real conversation looks... Read More →

Interpersonal communication is the process of sending and receiving information with another person. Communication with this other person can be both verbal and nonverbal. The idea is simple, but the implications are monstrous. It seems so easy to say, “I communicate well with others.” But how do you know? How do you measure your ability to communicate?... Read More →