Few industries have relationships with their customers like financial services. Financial questions surround nearly every life decision. Many of these decisions and plans play out over the very long term. Unfortunately, this means that customers have ample time and opportunity to switch services when they are motivated by a better offer, or worse, turned off Read More
Social Media has changed everything. The way we see the world, and the way the world sees us and our businesses will never be the same. Social media is a part of our world that is not going away. It is the way so many people communicate today, which makes it an important leadership tool. Read More
In May of this year I attended the The What’s Next DC conference with some colleagues from CSC. It was one of the most creative conferences around Washington D.C. with an amazing line up of marketers, communicators, business managers, founders, entrepreneurs and digital savy social media brains.whew. Those two days went by fast. Monday I Read More
I have been struggling for the last 6 months with my website, my blog, my social media presence…there was so much going on I didn’t know where to start. To be sure, it’s all good stuff. Work is good, life is good, business is good. I’ve been in my current job for nearly two years Read More
What are you searching for? It’s like asking “What’s the meaning of life?” It sure got Siri alot of attention. When I ask, “What are you searching for?” I am not talking about some self fulfilling prophecy or dream job, I’m talking about Google searches and Search Engine Optimization. What are you typing into google? It wasn’t too long Read More
When I started out in web design I wanted to help musicians get their music out to the masses. Little did I know, I was also learning how to build effective and usable websites for all types of people, not just musicians. Over the last few years the web has become an everyday extension of Read More
As we put 2011 in the rearview mirror, I am proud to announce that one month ago, on December 5th, 2011 I joined the Digital Marketing Team at Computer Sciences Corporation (CSC). I have joined a team of more than 92,000 employees in more than 800 offices worldwide. Don’t worry, I haven’t moved far.I am still Read More
Last year, whispers and gossip of industry influence filled every room. Ideas and opinions of the web and Investors Relations spread like wildfire, while social media and twitter filtered into a quiet back-channel of web savvy individuals interested in the use of Social Media for IR. The National Investor Relations Institute Annual Conference is a melting Read More
Organizations are learning what is most important in managing social media- namely, being agile enough to take an opportunity and use it to respond and engage with customers online and make social media valuable. [box]Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies Read More
Strategies like Search Engine Optimization target customers at the moment they want to buy. Through analytics, marketers can accurately track where customers come from, how long they stay on a site, what campaigns bring in the most sales and more. Marketing is making the move towards SEO
