For those who think facebook is the extent of your online persona – think again. We are entering a new era and those migrating into social networks are quickly learning how to communicate online. I like the idea that we are collectively learning and brainstorming how to use social media. Do you think it is [...]

Sometimes a case of writers block takes a change of scenery, a new journal and a nice pen to get my thoughts and ideas onto the paper. As you may have noticed, I write with a rational, cause-and-effect tone. This is me, this is how I write, but often I get stuck in this cause [...]

The blending of real world networking and online social networking can be the difference between getting your first interview and getting your first job.

This is a follow up to my thoughts from Monday’s post on customer service. I believe that every conversation with a potential customer is a representation of the larger organization; you are now acting as the company. In the same way, every performance for a stage actor is a representation of the way the playwright [...]

Do marketers avoid being persuaded by their own art? Or do marketers love the hypnosis that comes from their own craft? Over the past 3 years I’ve worked with a lot of marketing and PR professionals. As a result of the work I see happening around me I have become much more aware of my [...]