When it comes to SEO, I’ve boiled it down to 4 important elements: 1. Site Structure 2. Content 3. Links 4. Sharing Let’s Break it Down After you’ve built the foundation, your website needs to be filled with  Say something. Anything. ” Sometimes you just have to create without knowing what it is you are... Read More →

The Web has become an increadably powerful digital tool which functions as a lead generation and data capture engine. In the same way retail stores have begun capturing data for marketing purposes. Almost every major retailer, from grocery chains to investment banks to the U.S. Postal Service, has a “predictive analytics” department devoted to understanding not... Read More →

When I started out in web design I wanted to help musicians get their music out to the masses. Little did I know, I was also learning how to build for all types of people, not just musicians. Over the last few years the web has become an everyday extension of brand marketing and everything... Read More →

As we put 2011 in the rearview mirror, I am proud to announce that one month ago, on December 5th, 2011 I joined the Digital Marketing Team at Computer Sciences Corporation (CSC).  I have joined a team of more than 92,000 employees in more than 800 offices worldwide. Don’t worry, I haven’t moved far.I am still... Read More →

Last year, whispers and gossip of industry influence filled every room. Ideas and opinions of the web and Investors Relations spread like wildfire, while social media and twitter filtered into a quiet back-channel of web savvy individuals interested in the use of Social Media for IR. The National Investor Relations Institute Annual Conference is a melting... Read More →

Organizations are learning what is most important in managing social media- namely, being agile enough to take an opportunity and use it to respond and engage with customers online and make social media valuable. [box]Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies... Read More →

I decided a few years ago that there was a need for a new type of record label. I wasn’t sure why or what I thought the music industry needed, but I know everything was changing. I founded Renot Records because of two main reasons: I love music I know how to build websites I... Read More →

For as long as I can remember I have always participated in the Easter tradition of Lent. Each year, right around the beginning of March my family and friends begin discussing what they are giving up for Lent.  This is usually defined as the tradition of personal sacrifice for the 40 days and 40 nights... Read More →

My friend passed this along to me and I wanted to share. 1. Change yourself. “You must be the change you want to see in the world.” “As human beings, our greatness lies not so much in being able to remake the world – that is the myth of the atomic age – as in being able to remake ourselves.” Read More →

Strategies like Search Engine Optimization target customers at the moment they want to buy. Through analytics, marketers can accurately track where customers come from, how long they stay on a site, what campaigns bring in the most sales and more. Marketing is making the move towards SEO Read More →