Mike Toner

All posts by Mike Toner

Keyword Unavailable | What Are You Searching For?

Keyword Unavailable | What Are You Searching For?

What are you searching for? It’s like asking ”What’s the meaning of life?” It sure got Siri alot of attention. When I ask, “What are you searching for?” I am not talking about some self fulfilling prophecy or dream job, I’m talking about Google searches and Search Engine Optimization. What are you typing into google? It wasn’t too long... Read More →

Websites are Marketing Machines

Websites are Marketing Machines

The Web has become an increadably powerful digital tool which functions as a lead generation and data capture engine. In the same way retail stores have begun capturing data for marketing purposes. Almost every major retailer, from grocery chains to investment banks to the U.S. Postal Service, has a “predictive analytics” department devoted to understanding not... Read More →

Investor Relations, Social Media and the Web

Investor Relations, Social Media and the Web

Last year, whispers and gossip of industry influence filled every room. Ideas and opinions of the web and Investors Relations spread like wildfire, while social media and twitter filtered into a quiet back-channel of web savvy individuals interested in the use of Social Media for IR. The National Investor Relations Institute Annual Conference is a melting... Read More →

Is Social Media Valuable for Your Business?

Is Social Media Valuable for Your Business?

Organizations are learning what is most important in managing social media- namely, being agile enough to take an opportunity and use it to respond and engage with customers online and make social media valuable. [box]Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies... Read More →