Chapter 3:Moving On

In December 2011, I left my first career at Business Wire and joined the Digital Marketing team at CSC. I have spent the last two years helping build CSC’s social media and digital marketing infrastructure.

In August of last year, I was offered the opportunity to lead CSC’s corporate social media program and  I took the next step in my career.

I have enjoyed working with the entire team and the marketing program they have built is truly world class. I will look back on my time at CSC and remember the blazing speed we took for the redesign of, the intense focus on demand generation as well as the data-driven marketing culture we  fostered.

Through these efforts, CSC is finding it’s voice in the digital world and I’m proud to have been a part of this social transformation. It has been an incredibly exciting and intellectually stimulating time to be part of the CSC marketing community.

Next Monday, March 10th I start Chapter 3 of my career. I have officially accepted the role of Social Media Manager at Navy Federal Credit Union.

Here’s a cool article that gives a glimpse of the social program at Navy Federal:

I am excited to meet the new team…many of whom have already reached out to me via Linkedin and Twitter (I wouldn’t expect anything less from a social team! : )

It’s a huge opportunity  and a big chance to take some of my ideas to the next level and to help build a social community with members of the Navy Federal community.

I’m ready! Let’s do this!

Social Media Has Fundamentally Changed The Way We Do Business.

I have an acute understanding of the transformative nature of this new medium. From sales to support, from marketing to management- everyone is touched by this social revolution.

Social media has disrupted the top-down communication channels that dominated the business word for the last 50 years. As this transformation comes to life inside marketing organizations across the globe, I want to help companies use digital media to tell their story in a human way- in a social way.

I want to build a transparent company with a socially engaged workforce that uses digital communication tools to collaborate and innovate, both from the inside-out, but also from the outside-in; leaning on the community for support and guidance when developing strategies and solving business challenges.

Social media drives information into the spotlight and I believe that business executives can drive their own stories of innovation and transformation by using social media to their advantage.

I started my career as a sales executive at a commercial newswire that opened my eyes to the world of well-orchestrated media campaigns and customer service. My success in client services and sales earned me the responsibility of client-facing webinars for thousands of customers where I gained the sales-savvy marketing mindset I have today.

From SEO and social media to email and web analytics; I am at the intersection of the content, delivery and measurement of news and information on the social web.

As a data-driven digital marketer, I understand my role in helping to elevate social media to true marketing discipline.

Getting excited for what’s to come,



Mike Toner

Based in Alexandria, Virginia Michael is the Manager of Social Media at Navy Federal Credit Union. By evening, he's a husband, dog owner and runner. Toner writes about social media strategy, tools, training and best practices for social and digital marketing programs.


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