Chapter 2.5: My Journey to Social Media Management

I have been struggling for the last 6 months with my website, my blog, my social media presence…there was so much going on I didn’t know where to start.

To be sure, it’s all good stuff.

Work is good, life is good, business is good.

I’ve been in my current job for nearly two years and have truly built an arsenal of digital marketing skills.

Also, many of you know that I have been building and designing websites in my free time.  For me, this type of work is fun and gives me a chance to repurpose some of my marketing work back into web development. Not to mention the fact that I have always wanted to build some of my own ideas on the web, and it’s good practice.

So- why all the angst?

Well- with all this knowledge and experience that I’m gaining in my job and the website building and the social media engagement I feel like I’m bottling it all up inside. I have a tendency to revert back to an introverted, more inquisitive side of my personality until I really feel confident in understanding what and whom I’m working with. I like to think before I speak.

I can now say that I’m ready to start a dialogue with my friends, family, coworkers, all of you who I’ve interacted with online or in real-life at some point in my life or career. I want to bring friends from high-school and clients from DC and digital marketing colleagues into the fold and start a real conversation.

In the recent weeks I have begun a transition into a global social media manager role at CSC. This move represents a big opportunity to shape and manage the social media capabilities of a fortune 500 company.

It feels like a tipping point for me and I want to share my experience with the corporate world, with social advocates, with SEO and web design firms, digital marketing professionals and with you!

In the end, I’ve come the the realization that I can’t be scared. This is me. I am an entrepreneur at heart and I want to be be open and transparent and have nothing to hide. I want to be me and help those around me do business better online.

I want to help CSC develop practice standards to elevate social media into a true marketing discipline across the company. This is a big challenge and will be a fun journey.

“We are all faced with a series of great opportunities brilliantly disguised as impossible situations.” ~Charles R. Swindoll

-M. Toner



Mike Toner

Based in Alexandria, Virginia Michael is the Manager of Social Media at Navy Federal Credit Union. By evening, he's a husband, dog owner and runner. Toner writes about social media strategy, tools, training and best practices for social and digital marketing programs.


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