Why I’m Really Excited About Search

Working on the web is extremely comforting for me.

For as long as I can remember I have had a computer in front of me with the ability to create anything I want.

I am lucky to spend my days focused on digital marketing and I am constantly fascinated by the powerful publishing and content creation techniques taken on by companies everywhere.

After studying search engines for long enough you also begin to understand the lengths that some websites go through to rank highly in search results.


Why you ask?


Search is one of those things that is measurable- and in marketing, we are maturing past keyword ranking trends and traffic from search. We are moving towards more sophisticated measures of seo performance, such as number of qualified leads or sales attributable to organic search.

I attended  a WebMarketing123 Webinar recently, and well…check it out for yourself… these guys are talking all about attributing sales and revenue back to individual keyword searches:

Close the Loop Between Keywords and Revenue from Webmarketing123

As you can imagine, you can draw quite a bit of insight into how customers are referring to services and solutions they are looking for.

Once you understand what they are looking for the information becomes invaluable to sales and marketing teams who are equipped to email relevant content and connect with via social media.

Search terms lead to sales, sales lead to cash, cash leads to investment in content and search.

That’s my theory anyway-

(PS: Mike Turner from WebMarketing123 is not to be confused with Mike Toner- although we do have eerily similar professional experience…)




Mike Toner

Based in Alexandria, Virginia Michael is the Manager of Social Media at Navy Federal Credit Union. By evening, he's a husband, dog owner and runner. Toner writes about social media strategy, tools, training and best practices for social and digital marketing programs.


7 thoughts on “Why I’m Really Excited About Search

  1. thAnks for ur reply. mAy i Ask AgAin, do i still need to contAct US embAssy MAnilA for the dAte of my interview scheduled by NVC or not Anymore? i meAn pupuntA knb dun sA binigAy nA dAte ng NVC or ibA pA dito sA PilipinAs?

  2. CEt dans quelle ignorance profonde ne serait-on pas, dans quelles ténèbres sur l’instruction et sur la conduite de la vie si on n’avait pas ces histoires ?Saint-Simon*, introduction (sous-titrée : savoir s’il est permis d’écrire et de lire l’histoire, singulièrement celle de son temps) au tome 1 des Mémoires* royal pisse-copies

  3. martinI only noticed on the racingtraders font page today and laughed out loud at the “endorsements” on there. Very funny, thanks for the laugh. (slightly off topic but I love the radio shows and your presenting/interviewing technique.)All the best.  

  4. – 1) Katie Gilfoy2) San Jose, CA3) Architect / Designer4) I am still in awe of finally getting to live close to my fiancé after two hard years of long distance, AND I can’t believe I get to marry my best friend in 12 days! This is really a time for appreciating all the little blessings. So good.

  5. Oohhh… I can't wait to see all your stuff.I am MENTAL for H&M France. Last time I was in Paris, my other half had a migraine for two days. What else is there for me to do but …SHOP. I went totally crazy in H&M and was going back and forth from our apartment to H&M, to GL, back to drop stuff off.

  6. Heee Zeferino e uma freira queres ver, esta ai o video, e sou ouvir, ou ela era tão forte que ate cortou , falar falava ele a meio do plotão vão devagar depois impenam, ja sabia que estava bem aviado, agora estamos a brincar ou que , estava la e ouvi e pelos vistos não fui so eu.QUE VERGONHA .

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