The 4 Keys to SEO

When it comes to SEO, I’ve boiled it down to 4 important elements:

1. Site Structure

2. Content

3. Links

4. Sharing

Let’s Break it Down

After you’ve built the foundation, your website needs to be filled with high quality content.  Say something. Anything.

” Sometimes you just have to create without knowing what it is you are creating. Content content content. Live and breathe content.”

Being an expert, having an opinion, or Subject Matter Expertise can’t be unseated. What is content if it doesn’t have meaning behind it?  Nothing. Nobody will link to you and Nobody will read. You have to have something to say.

When other people recognize your thought leadership they will link to you from their website. This is how you earn high quality links.

Once you’ve set up shop, written something worth reading and been recognized by a peer, your content is likely to be shared.

Social sharing is the not-so- secret ingredient for driving traffic and ultimately providing the test for whether or not your content is interesting enough to be shared via search engines.

Google has a job to do, namely, provide a quality search experience to me and you. SEO is all about quality content that is easily searchable and relevant to what searchers are looking for.

It takes a little Tender Loving Care to create a website that has the right Technical elements, relevant Links,  and quality Content  to be Shared via Social media and Linked to from other websites.

Here is Linchpin SEO’s INFOGRAPHIC to help illustrate this important SEO methodology:

seo pyramid green

Photo Credit: Doc Maowi


Mike Toner

Based in Alexandria, Virginia Michael is the Manager of Social Media at Navy Federal Credit Union. By evening, he's a husband, dog owner and runner. Toner writes about social media strategy, tools, training and best practices for social and digital marketing programs.


Leave a Reply

Your email address will not be published. Required fields are marked *

Read previous post:
Websites are Marketing Machines

Websites are meant to lead viewers and customers into an immersive environment where they can learn, watch and read about you and your services....