Announcement: The Next Step in My Career

As we put 2011 in the rearview mirror, I am proud to announce that one month ago, on December 5th, 2011 I joined the Digital Marketing Team at Computer Sciences Corporation (CSC).  I have joined a team of more than 92,000 employees in more than 800 offices worldwide.

Don’t worry, I haven’t moved far.I am still living in Arlington, although my commute has gotten slightly longer as I am working from the Corporate Headquarters in Falls Church, Va.

As the [ml_highlight color=’#fff’ background_color=’#F78021′] Web Content Manager [/ml_highlight] for this industry-leading IT integrator and service provider I have an opportunity to showcase my talent for creating and overseeing digital marketing content in a dynamic and fast paced work environment.

I am creating SEO best practices for on-page content generation, particularly with regards to keyword optimization and content generation, title/meta tag creation, and internal linking strategy. All fun stuff.

When I was interviewing for this job I remember taking a few days to write out the pros and cons- both of leaving my previous job at Business Wire as well as the risks associated with taking a new job.

After taking a highlighter to the job description, I was blown away how well everything lined up for me. It was a perfect fit:

  • Support the SEO and SEM programs
  • Promote CSC’s solutions and services via web marketing programs
  • Provide leadership, opportunity analysis and program management for new web 2.0 and social media platforms

It fit. After 1 month in it’s safe to say that I’m having fun, learning a lot and really excited for the challenges ahead. In the end, we are building a world class marketing model for a $16 billion company. Who wouldn’t be excited?

You Can’t Move Forward Without Looking Back

I spent 5 great years with Business Wire and I learned a lot from my first job after college.

Business Wire allowed me to explore my interest in all things ‘digital’, from SEO and social media, to marketing and online strategy. In 2009, for a period of 6-8 months, I was even conducting national webinars for Business Wire’s Award Winning webinar series.

This access and transparency on what Business Wire was building and how we were building it allowed me to feel a part of the process.

My relationship with with my boss, Josh Rehrer was the hardest factor to overcome mentally when deciding to accept a new job- knowing that I was walking away from a great mentor and partnership. Josh and I developed a very close and unique professional/personal relationship- he was the best manager and friend I could have ever asked for.

This new challenge will undoubtedly broaden my skill set in all things digital. From SEO and Social Media, to Demand Generation and Content Creation; I am truly at the intersection of [ml_highlight color=’#fff’ background_color=’#F78021′] content, design & delivery [/ml_highlight] of news & information on the web.

Wish me luck!

 

 

 

Mike Toner

Based in Alexandria, Virginia Michael is the Manager of Social Media at Navy Federal Credit Union. By evening, he's a husband, dog owner and runner. Toner writes about social media strategy, tools, training and best practices for social and digital marketing programs.

 

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