Is Social Media Valuable for Your Business?

Organizations are learning what is most important in managing social media- namely, being agile enough to take an opportunity and use it to respond and engage with customers online and make social media valuable.

[box]Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies broader reach beyond traditional communication methods like email. With a simple post or tweet, businesses can promote products and services, provide instant feedback or support, creating an online community of brand enthusiasts. Staying competitive in today’s fast moving business landscape requires a solid social media strategy.[/box]

The online landscape is more transactional than ever before. As communicators, we have to focus on engagement and what customers do with our products or services. This emerging conversation is facilitated through social media tools- however the tools themselves don’t do your job for you.

“Hitting send on a tweet, or posting a status update on Facebook isn’t the same as doing your job.”- Mike Toner

Nielsen says “people visit 2.9 sites a day, and one of them is Facebook.” In making the case for social media as a business/ communication tool- you will not hear anything more significant than that statement.

If you’re not on social media then you’re ignoring where your best customers spend one-third of the day.

Below is an great infographic which illustrates the WHY, the HOW  and the WHO of social media.

  • WHY should we interact with potential customers on social media?
  • HOW does social media integrate with your businesses communication strategy?
  • WHO is already integrating social media as part of their overall business objectives?

Source:  #E2sday, Social Cast Blog


Mike Toner

Based in Alexandria, Virginia Michael is the Manager of Social Media at Navy Federal Credit Union. By evening, he's a husband, dog owner and runner. Toner writes about social media strategy, tools, training and best practices for social and digital marketing programs.


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