Optimization Progression in a Google Instant


The web is progressing, it is learning.

Images, music, maps, are only a part of how we experience the web today. These elements are the start of Augmented Reality which uses maps and images to orient the web user to a virtual reality.

Location based social networks like FourSquare, are all the rage right now.  This makes sense in the order of things right?right?Geography is about everything that is (literally) close to us, and it’s a universally familiar method of organizing, finding and tracking relevant information on objects, events and people.

First we make friends, then we share.

The one-way-web turned into the Social Web and now Google Instant gives us the Instantly Social, Geographically Oriented, Personable, Smart Web.

The fundamentals are the same. It’s still the Google algorihtm- it’s just smarter- it knows YOU, displaying results in a different way. Relying on your personal search history as a key factor in Google’s quest to deliver a quality search experience which means: PERSONALIZED search results.

Moving forward, Google results will be a reflection of your involvement and patterns on the web- using more than the WORDS themselves to determine the context of your search, more or less- deciphering your intent in searching. i.e. Have you been to this website before? Have you researched other similar sites?

By providing this immediate feedback -Google is changing the WAY we search, and eventually our collective search behavior will change… SEO is now dependent on more than keywords, content must meet new factors related to user relevancy and intent…


Mike Toner

Based in Alexandria, Virginia Michael is the Manager of Social Media at Navy Federal Credit Union. By evening, he's a husband, dog owner and runner. Toner writes about social media strategy, tools, training and best practices for social and digital marketing programs.


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