http://miketoner.com/2010/01/making-social-media-valuable/ At the intersection of Content, Design & Delivery. Mon, 09 Jan 2012 21:10:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://miketoner.com/2010/01/making-social-media-valuable/comment-page-1/#comment-259 Mike Toner Wed, 27 Jan 2010 15:01:18 +0000 http://miketoner.com/?p=101#comment-259 I agree - Many companies are reshaping their image with consumers by using social media tools as an avenue for customer service. Look at all the usual case studies on Dell, Comcast, South West Airlines etc...these business have maintained high-impact, quality relationships via social media- thus creating a favorable view of their organizations. I agree – Many companies are reshaping their image with consumers by using social media tools as an avenue for customer service. Look at all the usual case studies on Dell, Comcast, South West Airlines etc…these business have maintained high-impact, quality relationships via social media- thus creating a favorable view of their organizations.

]]> http://miketoner.com/2010/01/making-social-media-valuable/comment-page-1/#comment-258 Renee Revetta Tue, 26 Jan 2010 21:15:22 +0000 http://miketoner.com/?p=101#comment-258 Good points, Mike. Maybe I'm bias because I work in social media, but as a consumer, I definitely have a more favorable view of businesses that have that human touch by directly corresponding with customers on Twitter. But, social media's reach has grown beyond conversations and will have an impact on SEO, and as you mentioned, should be integrated with overall business goals! Good points, Mike. Maybe I’m bias because I work in social media, but as a consumer, I definitely have a more favorable view of businesses that have that human touch by directly corresponding with customers on Twitter. But, social media’s reach has grown beyond conversations and will have an impact on SEO, and as you mentioned, should be integrated with overall business goals!

]]>