Rounding a Social Media Curve

Social Media is about engagement, right?

Yes, but maybe you started off with social media the way I did; quietly listening while learning the ropes, lurking and not really being social at all!

In fact, my first tweet was on October, 26th 2007. Great, except- I sent 15 tweets in the first month and not one was an @ message! I wasn’t talking to anyone… I wasn’t there yet.

by Extra Medium

Today, I am somewhere between participation and relationship building with regards to social media. I’ve made the mind shift from 1-way to 2-way, although I sometimes find myself reverting back to my old 1-way ways.

My ultimate goal is to, “Share more value with the blogosphere than [I] you take from the blogosphere”- mixmedia

This almost implies tuning out a little, doesn’t it?

In order to concentrate on providing value, I may need to block out some of the noise. Perhaps stepping out of the echo chamber will allow me to focus on the task at hand. A Tim Ferriss’esque idea -no doubt.

During my own adoption of social media, I focused heavily on reading and listening, so much so- that this has become a comfort zone for me to run back to. Recently, I have stopped reading my google reader everyday. Instead, I am going to do some thinking of my own and stop relying on old meme’s to create new content.

I hope that by eliminating distractions I will be able to provide quality information and value to my network.

Where are you on the social media curve?



Mike Toner

Based in Alexandria, Virginia Michael is the Manager of Social Media at Navy Federal Credit Union. By evening, he's a husband, dog owner and runner. Toner writes about social media strategy, tools, training and best practices for social and digital marketing programs.


2 thoughts on “Rounding a Social Media Curve

  1. With the refinance, you’d be extending the current term of your mortgage from 68 months to 120 months, or 10 years. Even though there’s a substantial drop in the interest rate, you won’t save on interest expense because of the loan extension. The numbers below tell the tale.

Leave a Reply

Your email address will not be published. Required fields are marked *

Read previous post:
Writing Practice

Sometimes a case of writers block takes a change of scenery, a new journal and a nice pen to get...