Social Networking: It Happens

Truth is what we make it out to be. If social networks wish to be truly social, then we should stop talking about them and make them what, [I mean really create and make out-of social networks] what we want them to be; make our own reality. Most folks know what a real conversation looks like. I say, why don’t we start making online networks focused on the people, the conversation and the knowledge that can be shared among those with similar interests? There are many social networks, each with their own personality and each with a level of community involvement that mimics the real world and just as in the real world, the relationships rely on the community involvement.

Twitter may be the easiest case study: Twitter has undoubtedly brought like-minded individuals together. Folks who “get” twitter “get twitter.” Period. The microblogging network has and will continue to grow, but its users will peak. And Yes, I agree that twitter’s cool but anyone who thinks twitter will reach the same number of users as Facebook is mistaken. Twitter represents a deeper involvement in the online world, it is often referred to as ultra-connected, the same way people view Blackberry’s and refuse to get one.

I hope to honestly engage with all communities I’m involved in, in real life and online.

Social Networking: It happens to be- what you make of it.


Mike Toner

Based in Alexandria, Virginia Michael is the Manager of Social Media at Navy Federal Credit Union. By evening, he's a husband, dog owner and runner. Toner writes about social media strategy, tools, training and best practices for social and digital marketing programs.


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