A Sign for the Times

“Imagine that everyone has an invisible sign hanging from his or her neck saying. ‘Make me feel important.’ Never forget this message when working with people.”

Now imagine this invisible sign every time you meet someone new. Allow it to function as a reminder that everyone you encounter wants to know that they matter and that their role matters. The only way for someone to feel important is for someone witnessing their work to tell them. Whether your outreach comes as a verbal complement or as a written encouragement, the message should be communicated. It is important to remember that this invisible sign does not say, ‘I want to feel important,’ rather it says, ‘MAKE me feel important.’ This means the job is yours. Let someone know how important their role is and without them, the job couldn’t be done. Encourage those around you.

Here’s your sign.


Mike Toner

Based in Alexandria, Virginia Michael is the Manager of Social Media at Navy Federal Credit Union. By evening, he's a husband, dog owner and runner. Toner writes about social media strategy, tools, training and best practices for social and digital marketing programs.


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