Any good magician will tell you that the method employed during a trick will ultimately change how the audience views the overall performance. This is true for most aspects of life.
The vocabulary you use during a discussion will change how your message is interpreted by the receiver. Politicians are one of the best examples of people who choose their words carefully to help elicit a favorable response from their listeners.
In the realm of leadership, one must be willing to move with the converstation and choose a method of comunicating that will create the best outcome for all parties involved.
The way you present your message will affect how the message is received.
Method affects effect.