As we put 2011 in the rearview mirror, I am proud to announce that one month ago, on December 5th, 2011 I joined the Digital Marketing Team at Computer Sciences Corporation (CSC).  I have joined a team of more than 92,000 employees in more than 800 offices worldwide. Don’t worry, I haven’t moved far.I am still... Read More →

Last year, whispers and gossip of industry influence filled every room. Ideas and opinions of the web and Investors Relations spread like wildfire, while social media and twitter filtered into a quiet back-channel of web savvy individuals interested in the use of Social Media for IR. The National Investor Relations Institute Annual Conference is a melting... Read More →

Organizations are learning what is most important in managing social media- namely, being agile enough to take an opportunity and use it to respond and engage with customers online and make social media valuable. [box]Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies... Read More →