Mike Toner | Online Reputation and Communications Management

1. Social Media and The Next...

For the last year or so there was a lot of hype surrounding the use of social networks from a marketing and public relations perspective. Then came the question of ROI on Social Media. Look at how far we’ve come… I am happy to...

2. Making Social Media Valua...

Social media took a wild ride last year as businesses and organization began accepting it as a serious business tool. Tonight, I am speaking to a group of business students at Howard University who are dedicated users of web 2.0 but are...

3. Be The Challenger

Even when I was younger I was always questioning the process of everything. This habit led me to seek out and follow the process and those implementing the policies & procedures around me. Who were these people in charge? Whether in...

4. Act Right!

This is a follow up to my thoughts from Monday’s post on customer service. I believe that every conversation with a potential customer is a representation of the larger organization; you are now acting as the company. In the same...

5. Self- Indulgent Marketing

Do marketers avoid being persuaded by their own art? Or do marketers love the hypnosis that comes from their own craft? Over the past 3 years I’ve worked with a lot of marketing and PR professionals. As a result of the work I see...

Go Humans Go!

When there is a mission involved people are more likely to share and care… My mission is to share with you information and opinions from other people that influence me. I believe that if I can share...

Be a Better Friend

What are your thoughts and wishes? What are your dreams, hopes and worries? Day in and day out I know what bothers me and what I need, but I believe it is more rewarding to know I can help others. Whether...

Dive Into the Social SOUP

For those who think facebook is the extent of your online persona – think again. We are entering a new era and those migrating into social networks are quickly learning how to communicate online. I like...

Rounding a Social Media Curve

Social Media is about engagement, right? Yes, but maybe you started off with social media the way I did; quietly listening while learning the ropes, lurking and not really being social at all! In fact, my...

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About Me

I am a son, a boyfriend, a friend, a reader, a writer, a runner, a snowboarder, a juggler, a magician, a drummer, an employee, a volunteer. I am a leader, a worker, and a public speaker. I am currently working with Business Wire where I have spent the past 3 years interfacing with public relations and investor relations professionals throughout Virginia. I spend my time helping clients morph their traditional press releases into shareable, interactive documents. I am hoping to gather the details of my daily life and impress upon this blog unique aspects of my experiences. I plan to share feelings and ideas on communication and leadership and ultimately, to capture our reality and learn from it.